What is Google Search Ads 2023: How to Use Search Ad, Works and Its Benefits


Reach the widest possible target audience with Google Search Ads. Drive traffic to your website with a search advertising strategy.

Google Search Ads 2023 – Google is the largest and most popular search engine in the world. Google has become a valuable platform for businesses with its various products. Google Search Ads is one of them. It is an effective platform of advertisement. Through this, you can easily reach your product and business to the targeted audience. In this article, we will discuss the topics like what is Google search ad, how it works and what are its benefits.

What is Google Search Ads

When a user searches for his query on the Google search engine, the advertisements related to the query that appear at the top of the search engine result pages (SERPs) are called Google search ads. This is different from organic search results. Google search ad is also visible below. This is a valuable advertising platform of Google.

Google-Search-Ads example
Google Search Ads Example

How Google Search Ads Work

The pay-per-click (PPC) mechanism used by Google Search Ads ensures that advertisers only pay when a user clicks on their advertisement. Advertisers compete for top ad placement by bidding on certain keywords associated with their goods or services.

However, Google also considers the quality and relevance of the ads when deciding where to display them. Even if they are not the highest bidder, ads with greater relevance and quality scores may appear higher on the page. Users are more likely to view advertisements that are pertinent to their search queries because to this technique.

Benefits using Google Search Ad

Use Google Search Ads to promote your business and products. Due to which you can get the following benefits.

  • Targeted Audience: Google Search advertising give companies the option to tailor their advertising to particular demographics and phrases, ensuring that the correct people see them.
  • Results that can be Measured: Google Ads offers thorough performance analytics that let companies know just how their ads are doing.
  • Cost-effective: Since businesses only pay when a customer clicks on their ad, Google Search Ads are a cost-effective approach to market goods or services.
  • Enhanced Visibility: Google Search Ads can aid companies in enhancing their visibility and connecting with more potential clients.

How to Create a Google Ad account

If you are thinking of running Google search ads then you need to create Google Ads account first. Follow the steps given below.

  • First of all visit Google Ads home page
  • Click on the “Get Started” button that will appear on the Home
  • Follow the prompts and set up your account and billing information

Create a Google Search Ad campaign

After you’ve created a Google Ads account, follow these steps to create a Google Search Ads campaign.

1. Set Campaign Goals

Create ads only after targeting your campaign. Before creating an ad, determine your goals such as: What will your ad achieve? Want to increase website traffic, lead generation or sales?
Etcetera. After the goal is clear, a good advertisement can be designed.

2. Select Keyowrd

For your Google Search Ad campaign to be successful, selecting the appropriate keywords is essential. You should pick keywords that are associated with your company, products, or services, and that your target market is likely to use in searches.

What is Google Ads: The Best Guide to Google Ad 2023

You can find the ideal keywords for your campaign with the use of Google’s Keyword Planner tool. A list of relevant keywords with their search volumes and levels of competition will be generated by the programme when you add a few keywords connected to your company.

3. Write ad

It’s time to write your ad wording after selecting your keywords. Your ad language should be succinct and persuasive, emphasising the advantages of your goods or services and enticing readers to visit your website.

Your advertisement ought to have a title, a summary, and a URL. Your description should give readers more details about your goods or services while your headline should be catchy and contain your main keyword. When users click on your advertisement, they should be led to the landing page at your URL.

4. Set a budget and bid strategy

You must decide on your spending limit and bid strategy before launching your campaign. How much you’re willing to pay for each click on your ad will depend on your bid strategy.

Google Ads provides a number of bidding techniques, such as:

  • Manual CPC: You specify a maximum bid for each term, and Google will work to increase your clickthrough rate while staying under your set spending limit.
  • Set a target cost per acquisition (CPA), and Google will work to maximise your number of conversions within that budget.
  • Google modifies your bids in real-time to try to increase your conversion rate. Enhanced CPC.
  • Your campaign budget and goals will determine your bid approach.

5. Create ad groups

You should develop ad groups as part of your campaign to make it more focused and efficient. You can organise keywords and advertising based on a certain subject or product using ad groups.

You might make ad groups for running shoes, dress shoes, and casual shoes, for instance, if you sell shoes. This enables you to make adverts that are more precisely targeted and pertinent to particular search searches.

Methods for Optimizing Google Search Ads

Once the campaign is launched it is essential to truck and optimize the ads for maximum ROI. Follow the tips below.

  • Modify Keyword List: Make sure you’re targeting the most profitable and relevant phrases by frequently reviewing and modifying your keyword list. If necessary, substitute fresh keywords for any that aren’t performing effectively.
  • A/B testing ad copy: To determine which ad copy your target demographic responds to the most, test many variations. To determine which combination leads to the most clicks and conversions, experiment with different headlines, descriptions, and calls to action.
  • Adjust bids on performance: Review your ad performance analytics frequently and make necessary adjustments to your bids. To make sure you’re getting the highest ROI, raise prices for keywords that perform well and lower bids for phrases that perform poorly.
  • Use ad extensions: Ad extensions let you supplement your adverts with extra details like contact information, connections to particular web pages, and user reviews. Your click-through rates can go up by using ad extensions to make your advertising more attractive.

Track and analyze Google Search Ads performance

Track and analyze ad performance metrics to drive better results from ad campaigns. You can check the following metrics to track.

  • CTR: The proportion of users who click on your advertisement after seeing it.
  • The percentage of users that carry out a desired activity, like making a purchase or filling out a form, after clicking on your advertisement is known as the conversion rate.
  • Cost per click (CPC): The average cost of each click on your advertisement.
  • ROI: The ratio of the revenue your advertising campaign generates to the money you spend on the campaign.


Using Google Search Ads to promote your business can be a very efficient approach to increase traffic and conversions. You may design an effective ad campaign with a high ROI by using the advice and best practises provided in this article.

To ensure your advertising operate at their best, keep in mind to select your keywords wisely, produce interesting ad text, establish a budget and bid strategy, construct focused ad groups, and continually optimise them.

For data-driven campaign decisions, don’t forget to track and analyse your ad performance metrics.

You may reach your target demographic at the ideal time and location with a well-designed Google Search Ads campaign, resulting in meaningful traffic and conversions to your website.

FAQs about Google Search Ad

How long does it take for Google search ads to be approved

Although not determined, it can take a few days for Google search ads to be approved.

How much budget is needed to run a Google search advertising campaign

The budget for running a Google search advertising campaign depends on your business and product. According to your ease, you can start Google search advertisement.

How can I monitor the results of my Google Search Ads

To track when consumers perform a desired action, such as completing a purchase or filling out a form, after clicking on your ad, you may set up conversion tracking in your Google Ads account.

Can target specific locations with Google search ads

Yes, specific locations can be targeted with Google search ads.